Marketing Insights Specialist

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Job reference 322451
Marketing Insights Specialist

Competitive plus 10% annual bonus potential, 25 days annual leave plus bank holidays and a company pension scheme with highly competitive contribution rates.
Permanent, Full time 

Location: Milton Keynes, hybrid working (flexible working options considered)

We are seeking a Marketing Insights Analyst to drive the optimisation of targeted marketing initiatives. This role is key in delivering in-depth data analysis, generating detailed reports, and contributing to segmentation and channel optimisation efforts. The successful candidate will play a critical part in ensuring accurate data collection, providing valuable insights that support ongoing marketing improvements and enhance campaign effectiveness.

About the role

• Developing data driven contact strategies across all marketing channels for both B2B and B2C activity (test, measure, report performance)
• Develop and refine data mining techniques. Accountable for providing strategic recommendations to inform targeting for account and consumer channels.
• Writing, delivering, and presenting frequent analysis/insights updates on marketing performance – making recommendations from the data
• Development of segmentation, clustering and behavioural targeting
• Measuring, reporting, and providing detailed analysis on digital marketing performance.
• Using a range of available Martech tools and platforms, provide advanced analytical techniques and innovative approaches to identify strengths, weaknesses and opportunities for Royal Mail Group digital marketing performance. 
• Build and develop strong stakeholder relationships and influence key decision making. Manage day-to-day relationship with analytics partner agency and ensure any delegated tactical activities are delivered in an accurate and timely manner.

About you

We are looking for an individual who thrives in a fast-paced environment, possesses a keen analytical mindset, and is able to translate complex data into clear, actionable insights.

Essential:

• Proficiency in Excel with a strong understanding of data manipulation and analysis
• Experience in a digital marketing analytics role or a relevant degree in an analytical field such as Mathematics or Data Science
• Demonstrated ability to analyse, report, and generate actionable insights from data
• Excellent interpersonal skills with the ability to manage and engage with stakeholders at all levels
• Strong analytical capabilities, with experience in providing recommendations based on data findings
• Ability to leverage segmentation and targeting information for effective campaign and channel planning
• Solid understanding of web analytics tools (e.g., Adobe Analytics, Google Analytics) and digital marketing techniques

Desirable:

• SQL skills for data analysis and reporting
• Certification in Adobe Analytics Business Practitioner or Google Analytics

Extra Benefits

•    Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
•    Discounts and offers - there are more than 800 offers to help you save on things like groceries, days out, holidays and your household bills*.
•    Supportive and generous company sick pay
•    Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It’s free, and it’s for everyone.
*Available only to perm employees

Next Steps

Closing Date: Monday 24th February. Please note, this advert may close early if the appropriate number of applications has been reached.

The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions.

Trust forms the foundation of everything we do in Royal Mail. We want to be transparent about what kind of qualities we are looking for and build trust from the very beginning of your journey with us. The first step is your interview, and we mean ‘your’ interview. We want to give you the opportunity to shine. To enable you to do this, we will provide you with your interview questions ahead of the interview taking place. This will allow you time to prepare, and ensure you have your best examples in mind. Royal Mail Group values both trust, and our people. 
 

We don’t expect every candidate to meet the full criteria for the role. If your experience looks a little different from the job requirements, but you feel you have the relevant skills to bring value to the role, we’d love to learn more about you. 

Royal Mail are proud of our diverse employee network groups and the active role they play to support belonging and encourage a positive work environment. We are firmly committed to inclusion and passionate about our people representing the communities we serve. 

We are happy to support your need for any adjustments during the application and hiring process. Please share the details within your application if required.

We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.

For more information on Royal Mail Group and our values please click here: https://www.internationaldistributionsservices.com/en/about-us/

#LI-POST #RMG #LIMRT #LI-Hybrid 

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