Import Marketing and Communications Manager

Job reference number 317379

Import Marketing and Communications Manager

Competitive salary 
Car allowance 
Healthcare
Annual bonus potential
Company pension scheme with highly competitive contribution rates
Generous annual leave offering of 27.5 days, plus bank holidays, increasing to 30 days after 10 years service

 Permanent, Full time 

National

Be instrumental enhancing Royal Mail International’s (RMI) global reach across 200 countries.  Join a team that is solely focused on improving our proposition, through deploying a compelling national and global service portfolio that positions the brand at the forefront of the market.
There’s never been a better time to join RMI as we enter a period of significant transformation, entering hyper-growth for the group.
Reporting into the Director of Import Products & Solutions, this exciting new opportunity as Import Marketing and Communications Manager, is dynamic and innovative role responsible for developing and executing marketing and communication strategies and activities to promote our global import services and products to both existing and potential customers in target overseas markets, 
This is a Hybrid working role with a requirement to attend our Farringdon office, Midlands Superhub and some International travel, with flexibility required in line with business needs. 
 

About the role

• Develop and implement marketing and communication strategies by region and target countries to drive overseas brand awareness and import customer acquisition.
• Manage the production of customer-facing import product materials such as brochures, flyers, and product & service user-guides. Create compelling content for our website, targeted overseas social media channels, and other marketing platforms.
• Identify, plan and manage events in target markets, including trade shows and conference, with data and metrics evaluated on the success of events and recommendations for future plans.
• Collaborate with the import sales, account, and solutions team to develop sales collateral and support their efforts.
• Conduct international import parcel market research to identify new opportunities and stay ahead of industry trends. Analyse marketing data and metrics to measure the effectiveness of overseas campaigns and make data-driven decisions.
• Work with group-level marketing and communications teams to align import communications strategies and plans.
• Build and maintain overseas relationships with media outlets, influencers, and industry partners. Oversee the planning and execution of overseas marketing events, trade shows, and other promotional activities.
• Manage the marketing budget and ensure all campaigns are delivered on time and within budget

About You

To truly excel in this role, you’ll possess, and be able to evidence, the skills and experience listed below:

• 3+ years of experience in marketing, communications, or related field
• Knowledge of cross-border parcel market dynamics, overseas competition, and customer behaviour
• Knowledge of the universal postal service and commercial sweet spots across both UPU and commercial flows is a plus, though not essential.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite
• Experience with social media management and digital marketing tools
• Strong project management skills and attention to detail
• Foreign language capability will be a plus but not essential.

Qualifications

• Bachelor’s degree in marketing, communications, or related field

Extra Benefits

•    RMG Share Schemes - partnership and matching share offer
•    Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
•    Discounts and offers - there are more than 800 offers to help you save on things like groceries, days out, holidays and your household bills*.
•    Supportive and generous company sick pay
•    Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It’s free, and it’s for everyone.
•    Lifestyle benefits - You can purchase a car, bike, home technology or mobile phone, or choose from a range of health benefits and insurance products. You make regular payments from your salary, and so could save on tax*.  
•    Financial support - information and services to help you manage debt and grow your financial knowledge, with debt consolidation & savings plans*
•    Your peace of mind with - Healthcare CashPlan, Dental Cover, Additional Life (life insurance) & Additional Life Partner, Hospital & Death Benefit Plans; Voluntary Critical illness & Voluntary Critical illness Partner
•    Free & discounted RMG products - free keep safe & redirection, partner discounts 
•    Free stamps at Christmas
*Available only to perm employees

Your career in safe hands

At Royal Mail we value our people and we want our people to be proud to work for our businesses. 

We have the assets, the infrastructure and the scale that others don’t, yet we are a big part of the communities we operate in, making billions of precious deliveries each year. We are responsible for the largest B2B customer database in the UK and are one of the largest employers in the UK, providing one in every 194 jobs.

An operation of this size needs a strong support network, and the HR, Legal, Finance, IT, Risk & Governance, Customer Experience, Sales & Marketing departments are all integral to helping us to utilise the latest technology and business approaches to optimise, automate and digitise our operations. 

Royal Mail is a forward thinking, innovative organisation, that is also committed to reducing emissions and improving air quality in our communities. This includes investing in technologies such as electric vehicles, drones, alternative fuel trucks and energy improvements to our estate. 

For more information on Royal Mail Group and our values please click here: https://www.internationaldistributionsservices.com/en/about-us/

Next Steps

The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions.

Trust forms the foundation of everything we do in Royal Mail. We want to be transparent about what kind of qualities we are looking for and build trust from the very beginning of your journey with us. The first step is your interview, and we mean ‘your’ interview. We want to give you the opportunity to shine. To enable you to do this, we will provide you with your interview questions ahead of the interview taking place. This will allow you time to prepare, and ensure you have your best examples in mind. Royal Mail Group values both trust, and our people. 
 

Royal Mail are proud of our diverse employee network groups and the active role they play to support belonging and encourage a positive work environment. We are firmly committed to inclusion and passionate about our people representing the communities we serve. 

We are happy to support your need for any adjustments during the application and hiring process. Please share the details within your application if required.

We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.

For more information on Royal Mail Group and our values please click here: https://www.internationaldistributionsservices.com/en/about-us/

Closing Date: . 22nd September 2024 Please note, this advert may close early if the appropriate number of applications has been reached.

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